Webinars: March 7-March 28, 2013

webinarsI love a good webinar, and there are a ton of them out there! For those of you who aren’t familiar with them, they are seminars on a variety of topics, offered over the internet, usually with an expert speaker and a visual presentation. They’re great training for people with limited training budgets who want to know more about a particular development topic; many of them are offered for a nominal fee, and some are even free! I’ll be posting a list of them weekly; if you’re interested, follow the link for more information and to register. See my Webinars page for an ongoing listing. (NOTE: Descriptions are excerpted from the host website. Membership may be required to access webinars.)

March 7 (Thursday):

How to Make Your Nonprofit Donors Feel Like Superheroes So They Give More

Time: 01:00pm-02:30pm EST

Fee: $67.00

Offered by: CharityHowTo

Presenter: Lori Jacobwith

Course Level: Beginner

Description:

Knowing how to effectively acknowledge your supporters can have a huge impact on your annual fundraising and your long-term financial sustainability. When your supporters feel seen and appreciated they give more and for more years. Really!

Sending a thank you letter is only the beginning, acknowledging your supporters can be so much MORE. The 30 terrific tactics Lori L. Jacobwith will share in this live, interactive webinar have helped organizations increase individual contributions 20 to 100% from some donors. With these reminders and fresh ideas you can build a creative and meaningful donor acknowledgement program. The examples shared will get you thinking outside the box to add fun and create deeper connections that keep your supporters feeling the “love” all year-long.

3 Simple Steps to Awesome Nonprofit Marketing: How to Take Your Marketing from Drab to Fab

Time: 03:00pm-04:30pm EST

Fee: $77.00

Offered by: CharityHowTo

Presenter: Erica Mills

Course Level: Beginner

Description:

How do you engage more people in your mission? How do you get more donors? More volunteers? More supporters? You dish up awesome marketing, that’s how!

Erica Mills has taught thousands of nonprofit professionals how to become lean, mean marketing machines–and have fun while they’re at it. From tiny one-person shops to the largest foundation on the planet, she’s worked with them all. And that’s how she figured out a simple 3-step process that can take your marketing from drab to fab.

In this interactive nonprofit training webinar, Erica will share never-before-seen examples from organizations who have used this 3 step process to achieve maximum impact with minimal money. Whether you’re looking to attract new donors, volunteers and fans or keep your current ones happy, this webinar will give you tools you need to succeed.

March 11 (Monday):

An Introduction to the Facebook Mastery Series & 24 Ways to Get Aweesome Results for Your Nonprofit Facebook Page

Time: 11:00am-11:45am EST

Fee: FREE

Offered by: CharityHowTo

Presenter: John Haydon

Description:

This webinar is presented by John Haydon the author of Facebook Marketing for Dummies.

Nonprofits, large and small, are using Facebook to engage with supporters, launch fundraising campaigns, enhance donor relationships, and spread awareness about their causes. And this all starts with your organization’s Facebook Page. Many inadvertently select the wrong page type,the wrong page category, and miss basic, but fundamental, settings that can adversely impact your nonprofit’s results on Facebook.

This free nonprofit webinar is an introduction to the premium “Facebook Mastery” series. During the webinar we’ll provide you with 24 valuable takeaways to immediately start getting results for your nonprofit Facebook Page. Each of the takeaways and tactics represent a sampling from a part of the Facebook Mastery series so you can decide if any or all of them are valuable for you or your colleagues at your nonprofit.

March 12 (Tuesday):

Writing Short: How to Write Better Email Subject Lines, Social Media Updates, Headlines, and More

Time: 01:00pm-02:30pm EST

Fee: $87.00

Offered by: CharityHowTo

Presenter: Kivi Leroux Miller

Course Level: Beginner

Description:

It’s said that 8 out of 10 people will read your headline, but only 2 out of 10 will read the article. Headlines, email subject lines, and social media updates are more important than ever, because it’s this short content – often called microcontent – that people actually read. You don’t have much space to work with. And writing really good microcontent is hard! So hard in fact, that some professional writers will draft 25 versions of a headline for an article before they pick the one they’ll use. Other writers will spend 20% of their writing time on the body of the article and 80% of their time getting the headlines and subheadings right. It’s time to learn how to write short, “sticky” content that grabs people and keeps them there long enough for them to open your email, read your newsletter article, or comment on your social media update.

Facebook Mastery Series #6: Creating Awesome Custom Tabs for your Nonprofit Facebook Page

Time: 03:00pm-04:30pm EST

Fee: $69.00

Offered by: CharityHowTo

Presenter: John Haydon

Course Level: Advanced

Description:

This webinar is presented by John Haydon the author of Facebook Marketing for Dummies.

Your Facebook Page is your central marketing tool to engage constituents, enlist volunteers, and drive advocacy. But the default applications that are included with your Facebook Page don’t provide the functionality or the branding ability you need to create the unique experiences that truly represent your organization. This nonprofit training webinar will show you how to create an awesome custom tab for your nonprofit’s Facebook Page.

Facebook Page admins are using apps like Static HTML and iframes tabs to create branded tabs that include videos, email sign-up forms, donation buttons, and even photo slide shows.

Even if you have no experience with HTML, this nonprofit webinar will give you the tools to work with your web person to create a custom tab with Static HTML. Plus, you’ll get a head start with two custom tab HTML templates.

Secret Keys to the Major Gift Treasure Chest

Time: 03:00pm-04:30pm EST

Fee: $109.00

Offered by: GPB Associates, LLC

Presenter: Gary Broussard

Description:

Does your organization rarely receive major gifts, yet need more? Could an extra $10,000—$20,000—$50,000 or more each year help your organization? This Value Packed webinar can be the difference!

 The keys that can open the treasure chest of major gifts. Knowing the keys is not enough! The secrets are in knowing which locks are opened by which keys and which way to turn the keys.

March 14 (Thursday):

Mission Possible: How to Engage Your Board in Fundraising

Time: 01:00pm-02:30pm EST

Fee: $77.00

Offered by: CharityHowTo

Presenter: Lori Jacobwith

Course Level: Beginner

Description:

Board members join your organization with the best of intentions. And can be among your most powerful assets. So how do you create an environment that causes board members to want to help with the important work of fund development? The key is to make the tasks of donor cultivation, donor acknowledgment and solicitation fun and easy to participate in so they become less scary or daunting. The truth? Your board members may need more clear direction and guidance about HOW to participate so it feels rewarding and is an integral part of their board involvement. In this webinar we’ll discuss how the recruitment and onboarding of board members affects their willingness to help with fundraising. You’ll learn communication & management tools and techniques to help make fundraising a rewarding experience for the entire board.

The Mobile Nonprofit: Strategies for Smartphone and Tablets

Time: 02:00pm-03:00pm EST

Fee: $75.00 (Early Bird), $96.00 (after February 28)

Offered by: The Chronicle of Philanthropy

Presenter: Lara Koch, John Overy

Description:

As more and more people use smart phones or tablets, experts say it’s likely that within the next year these will be the primary devices your supporters use to view your Web site.

While many nonprofits still do not provide mobile-friendly Web pages, e-mails, or online donation forms, a few organizations are now raising more money from supporters on the go.  Join The Chronicle of Philanthropy for a Webinar that will help you better understand the mobile Web and make wise decisions about how to invest your limited time and money in a mobile strategy.

Lara Koch, one of the nation’s first full-time nonprofit mobile specialists, will describe how her organization created a mobile-optimized Web site and has seen traffic grow by more than 370 percent in the past two years.

John Overy of World Vision will share how his group developed text campaigns, a mobile gift catalog and iPhone and iPad apps – plus a mobile-optimized Web site that has led to a sharp increase in donations from mobile devices.

Fundraising with Businesses: 6 Tactics that Will Raise more Money

Time: 03:00pm-04:30pm EST

Fee: $69.99

Offered by: CharityHowTo

Presenter: Joe Waters

Course Level: Beginner

Description:

Event sponsorships are a pillar of corporate giving and a serious source of revenue for nonprofits. However, tough economic times and shrinking budgets are forcing companies to reevaluate their commitment to sponsorships and to seek better return on investment. This new approach involves raising money directly through consumers via retailers without asking the company to spend a penny.

March 19 (Tuesday):

Writing Thank-You Letters That Inspire Future Gifts

Time: 01:00pm-02:30pm EST

Fee: $89.99

Offered by: CharityHowTo

Presenter: Kivi Leroux Miller

Course Level: Beginner

Description:

Did you know that the quality of your thank-you letter can determine whether your donor gives again or not? Research proves that thank-you letters are incredibly important in turning a first-time donor into a life-long giver. Donors want much more than an acknowledgement and receipt. They want to know how you used the gift and that they are a genuine part of your success.

During this webinar, we’ll look at several typical thank-you letters that just don’t cut it (you’ve probably received ones like this yourself, and maybe even sent some like them!).

We’ll look at ways to improve them so that they graciously thank the donor, while also taking the necessary steps to start a long-term relationship with that supporter. We’ll look at great thank-you notes for a variety of situations that nonprofit staff encounter daily, from first and repeat donors to event and corporate sponsorships.

We’ll also touch on when and how often to say “Thank you!” and other ways to show your gratitude to your supporters.

You’ll leave with an understanding of what goes into a great thank-you letter and several outlines you can use in your work immediately.

How to Start a Nonprofit−A Step-by-Step Guide

Time: 02:00pm-03:00pm EST

Fee: $30.00

Offered by: Philanthropy Journal

Presenter: Marty Martin, JD, MPA

Description:

This webinar will address the challenges of starting new nonprofits and why it may prove more advantageous for would-be nonprofits to partner with existing groups to leverage resources.

Starting an exempt nonprofit organization requires compliance with IRS and state legal requirements and key organizational planning considerations for a founder. Embedded in these documents and application processes are legal operating constraints generally unknown to someone just starting an exempt nonprofit organization. The webinar will cover required legal documents including Articles of Incorporation; Bylaws; IRS 1023 application; charitable solicitation license; and IRS 990 form. Incorporated in this discussion will be planning tips; distinction between nonprofit and exempt organizations; and legal operating requirements to maintain the exempt status. At the end of the webinar, participants will have a broad outline of what is needed to start and operate a nonprofit successfully.

Leveraging Social Media for Nonprofit Events

Time: 01:00pm-02:00pm EST

Fee: FREE

Offered by: CharityHowTo

Presenter: Laura Coltrin & Rita Sharma

Description:

As part of the CharityHowTo webinar series, Social Media for Nonprofits and Eventbrite will present a free webinar offering clear strategies, tactics, and resources for using social media to help ensure the success of nonprofit events. If your nonprofit is planning an upcoming gala or fundraiser, this webinar is not to be missed.

Join industry experts for straight talk and helpful tools for posting and promoting your upcoming event, learn how to use Facebook, Twitter, and LinkedIn to maximize the success of your fundraisers, and find out how free scheduling, analysis, and optimization tools can help you save tons of time and work smarter, not harder.

Raising More Money by Putting Your Nonprofit Data to Work for You

Time: 03:00pm-04:30pm EST

Fee: $87.00

Offered by: CharityHowTo

Presenter: Lori Jacobwith

Course Level: Beginner

Description:

When you attend this nonprofit training webinar, you’ll learn how to analyze your donor data to raise more money and retain valuable donors. Think about it, how well do you know your donors and volunteers? When they talk about your organization what do they say? Why have they been giving for years? How did your donors or volunteers first come to you? Mail? Email? An event? A referral from a friend?

If you haven’t considered these questions, you’re not alone. Many organizations are not fully leveraging their data tracking system to support their individual fundraising program. In fact, a lot of organizations don’t even realize this is something they can and should be doing.

It doesn’t matter whether you’re using a sophisticated donor database or a simple spreadsheet, this nonprofit webinar will show you how to view and analyze your most important data so you can start using it to raise more money and generate better results year-over-year. The goal is to teach you new tactics & strategies so you can put your data to work for you.

March 20 (Wednesday):

Pulling It All Together: A lively discussion on direct mail’s part in a multichannel fundraising strategy

Time: 02:00pm-03:00pm EST

Fee: FREE

Offered by: Fundraising Success

Presenter: Margaret Battistelli Gardner (Moderator: Charlie Cadigan)

Description:

Don’t let anyone tell you direct mail is dead. Trust us, there are those who swear it is. But the fact of the matter is that nonprofits should continue to incorporate direct mail into their seamlessly multichannel fundraising campaigns. It would be great if someone could run their finger over a url in a direct-mail piece and somehow access your Donate Now page, wouldn’t it? Sorry, that ain’t happening (not anytime soon, at least). But there are strategies for honoring the best of direct mail and other channels while pulling it all together into a masterpiece of consistent messaging and compelling calls to action.

March 21 (Thursday):

How to Make Your Nonprofit Donors Feel Like Superheroes So They Give More

Time: 03:00pm-04:30pm EST

Fee: $67.00

Offered by: CharityHowTo

Presenter: Lori Jacobwith

Course Level: Beginner

Description:

Knowing how to effectively acknowledge your supporters can have a huge impact on your annual fundraising and your long-term financial sustainability. When your supporters feel seen and appreciated they give more and for more years. Really!

Sending a thank you letter is only the beginning, acknowledging your supporters can be so much MORE. The 30 terrific tactics Lori L. Jacobwith will share in this live, interactive webinar have helped organizations increase individual contributions 20 to 100% from some donors. With these reminders and fresh ideas you can build a creative and meaningful donor acknowledgement program. The examples shared will get you thinking outside the box to add fun and create deeper connections that keep your supporters feeling the “love” all year-long.

March 28 (Thursday):

Timing it Right: Analytics for Punctuality

Time: 02:00pm-03:o0pm EST

Fee: FREE

Offered by: Portent

Presenter: Michael Weigand

Description:

Michael will discuss how every marketing campaign has 3 core components: an awesome product, a great story and impeccable timing. Learn how to harness your Google Analytics data to get sales while the getting’s good.

Nonprofit Audits in a Nutshell

Time: 03:30pm-04:30pm EST

Fee: FREE

Offered by: National Council of Nonprofits

Presenter: Jennifer Holland

Target audience: Charitable nonprofit board members and staff members

Description:

We hear the same questions about independent audits from large and small charitable nonprofits. Do we need to have an independent audit? (And what does that entail anyway?) Are there special rules for us because we receive government grants? How can we prepare so that the process goes smoothly? What’s the board’s role?  From legal requirements to practical advice, this program is designed to give you background on everything you need to know about the independent audit process.

This webinar is available to you free of charge thanks to support from the First Nonprofit Foundation.

Posted on March 6, 2013, in Conferences and Training, Developing Relationships, Donor Relations, Donors, Industry Research, Resources, Social Media, Sponsorship and Underwriting and tagged , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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